American Express + NBA
Basketball Deconstructed
We created an American Express experience at NBA All Star Weekend that deconstructed basketball and turned it into a multi-sensory experience fans loved. Filled with eye-catching, social-sharing-worthy spaces, it was a hit on the ground and around the web. It even earned a shout-out from Shaq himself.
EXTERIOR DESIGN
THE NEON JUNGLE COURT
EXPLODED FLOORBOARD TUNNEL
THE LAKERS VAULT
THE INFINITY CUBE
SHATTERED BACKBOARDS
HOOP CHANDELIERS