Holiday Refresh | Go Holiday
The holiday season for T-Mobile is its biggest time of the year. As everyone flocks in for the newest devices and best deals we wanted to capitalize on their newest plan, Go5G.
The following direction was one the team loved but wasn’t selected. I had to share it here cause I had the most fun playing with all the glitter without it getting everywhere.
Direction 1: Large Go
Nothing says “Go All In!” like a little glitter. The design approach for this concept uses the “Go” monolith to energize and empower customers for the holiday season.
Direction 2: Go Go Go
The holiday season has so much to do it’s hard to keep up. The second design approach uses repetition and catchy phrasing to keep people motivated through the season.
Exterior Retail Wrap
Introducer Render
Social Animation Sample
Print Trifold Sample
The Exploration Phase
This wasn’t a simple one-and-done concept but evolution amongst a long-line of attempts…
Round 1: Holiday Mode for Holiday Cheer
Round 2: Incorporating Products
The Final Campaign
While my contract came to an end, it was nice to see my influence carry on into the final campaign. The team finished the work with an absolutely beautiful campaign.
